Question 1 of 4
M+R Benchmarks:
For lead generation, a key metric is cost per lead — how much it costs to recruit one new subscriber. Overall, cost per lead was $3.31, and while Small nonprofits did report higher costs than Large nonprofits, the most obvious differences were by sector.
For lead generation, a key metric is cost per lead — how much it costs to recruit one new subscriber. Overall, cost per lead was $3.31, and while Small nonprofits did report higher costs than Large nonprofits, the most obvious differences were by sector.
we should ask -
According to industry benchmarks, what is the current average cost-per-lead?
1
$2
2
$100
3
$3.31
4
$30
